About Us
Welcome to Prism
The wealth of research demonstrates that a healthy media sector is consistently paired with better development outcomes and in many ways can contribute to better development.
Pakistan Research Institute for Sustainable Media (PRISM) is a Pakistan-based media and development sector policy institute registered at SECP with outreach across Pakistan. PRISM media is an advocacy and consultancy services group working to defend freedom of expression, freedom of media, Internet, communications, human Rights, Rule of Law, research, capacity building and advocacy in Pakistan. Our activities include policy research, advocacy, training, legal aid, capacity building that strengthen peace, tolerance and harmony. We work with various national and international development partners to strengthen democracy and democratic practices and media as frontline defender for democracy in the country.
PRISM is working for strengthening the quality, independence, and sustainability of the news media. a healthy media sector is consistently found alongside better development outcomes, and in many ways can contribute to better development.
PRISM A Brief organizational Profile
PRISM works to strengthen the support, raise the visibility, and improve the effectiveness of independent media development throughout the country. PRISM provides information, builds networks, conducts research, and highlights the indispensable role that independent media plays in the creation and development of sustainable democracy.
In a changing Pakistani media landscape, which has transformed dramatically in recent years has over all changed the media industry and it brought a change in the fields of news media and communications. Such change relates to a range of institutions, practices, and behaviors including the rule of law, freedoms of expression and press, education systems for journalists, business environments, capacities of journalists and managers, as well as support for a diversity of views in society.
It is in this backdrop that it (PRISM) was established – an independent initiative to establish a platform for civil society, including media, dedicated to providing research, analysis, guidance, resources, education and training so that human rights defenders, development practitioners and media practitioners can do their job well.
In view of the changing dynamics of political transition, development agendas and rapid media evolution in Pakistan, PRISM seeks to serve as an independent policy institute to monitor and protect interests of civil society, development sector and media such as protecting the rights to freedom of expression and access to information, advocating for more representative laws for an enabling environment for development and media practitioners, training human rights defenders and journalists to be more professional, responsible and ethical and educating them to operate safely and securely in conflict and hostile environments in the country.
A healthy media sector in any country is free, independent, responsible, produces high quality information, reaches all or most of the population, offers diverse perspectives, and provides the information people need to be able to make decisions and to be able to hold their government to account. Increasingly, a healthy media sector also means that people can freely create, distribute, and exchange content. As media cut across all sectors in society, their potential for impact is enormous.
Prism Goal and purpose-mission
PRISM aims to focus on strengthening the quality, independence, and sustainability of the mass communications industry, including news and social media based on the premise that a professional media and communications sector is results in optimal development outcomes, and in many ways contribute to better social development.
PRISM Objectives
- Professionalization of the development, media, business and public sectors
- Social, cultural, political and economic development
- Broad-based ownership of policies and development actions
- Peace and conflict mitigation through collaborative approaches
- Open, independent, unbiased, pluralist and responsible media
- Peaceful and participatory citizenry on all development issues
- Open engagement on all development issues among stakeholders
- Use of technology and new media for social development